Bespoke web apps: databases, APIs and business logic

Software in the browser, not a marketing page with a login bolted on.

Midlware builds bespoke web applications when your business needs databases, APIs, authentication and custom workflows. These projects are priced on scope. Every app is quoted individually. Contact us for pricing.

What this usually includes

  • Fully bespoke architecture
  • Custom databases and APIs
  • Complex business logic
  • On-site SEO for public marketing surfaces where relevant
  • Scalable infrastructure
  • Ongoing support available

Examples from our work

Examples in this space include ScriptCraft (AI scripts for creators) and desk4 (recruitment candidate and role management). These are custom applications, not generic templates.

If you only need a marketing site or light bookings, start with static or interactive instead. We will not upsell an app you do not need.

When you actually need an app

Choose a web application when users must log in, when records must persist across sessions, or when business rules cannot live in a third-party form tool. Recruitment pipelines, creator tools, client portals and internal ops dashboards are common examples, the same class of work as ScriptCraft and desk4.

Scoping covers data models, roles, integrations and launch environments. We write that down before build so the quote matches the work. Simple tools cost less; larger multi-user systems cost more.

Public marketing pages attached to an app can still be static or interactive; we often split the marketing surface from the authenticated product so SEO pages stay fast. Talk through the split on contact.

Delivery style

App projects move in milestones: discovery, data model, core workflows, then polish and launch. You get working software to review at each stage rather than a single big reveal. Support after launch is optional and scoped, not a mandatory retainer disguised as hosting.

See also our notes on architecture in static vs dynamic web apps.

Getting a quote

Send a short description of users, data, and must-have workflows via the contact form. We reply within one business day with clarifying questions and a scoped estimate.

Frequently Asked Questions

How much does a Midlware web app cost?

Web applications are priced on scope. Priced on scope based on data model, users and workflows. Contact us for a quote.

Do you use off-the-shelf SaaS templates?

No. Apps are architected for your requirements. We may integrate third-party services where that is the sensible choice, but the product logic is custom.

Can you take over an existing app?

Sometimes. Send what you have and we will tell you whether a rebuild or incremental work is better.

Is hosting included?

Hosting and infrastructure are scoped with the project. Interactive sites list hosting from $20/month; apps vary with load and data needs.

Ready to talk scope?

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