About Midlware

Midlware is an Australian web studio at midlware.tech, founded by Zac Boyd. We design and build custom websites and web applications for businesses across Australia — remote, Australia-wide — with transparent pricing and no cookie-cutter templates.

Disambiguation: Midlware is an Australian web studio at midlware.tech, not the Rust crate of the same name.

The studio exists for owners who are tired of choosing between a cheap offshore template and a five-figure agency brochure site that still ships with page-builder bloat. We keep the brief simple: build only what your business needs, charge clearly, and include hosting options plus on-site SEO so launch is not the start of a surprise bill.

What we build

Most small businesses need a clear online presence that loads quickly, reads well on a phone, and can be found in search. That is what we ship.

• Static websites from $100 — brochure sites with contact forms, on-site SEO and free hosting options.
• Interactive websites from $400 — bookings, payments and third-party integrations, with hosting from $20/month.
• Custom web applications — databases, APIs and business logic, priced on scope (our blog cites $2,500+ for this tier).

Hosting options and on-site SEO are included as standard on website builds. We also offer technical SEO audits and ongoing SEO management when you need deeper search work after launch. Those SEO engagements are quoted on scope — we do not invent retainer prices on this site.

What we will not build

We do not sell re-skinned WordPress themes or page-builder kits dressed up as “custom”. If a project only needs a theme with stock sections, we will say so — and we would rather not take the work than ship bloat you will pay to maintain later. We also will not invent fake local “city HQ” pages or doorways to chase rankings.

Products and client work

Some of what you see in Our Work is Midlware product, some is client delivery. Labelling matters: products are software we operate; client builds are delivered for a customer’s brand.

• ScriptCraft — Midlware product. AI scripts for creators. scriptcraft.studio
• desk4 — Midlware product. Recruitment candidate and role platform. desk4.app
• Fizzy Phantom — client ecommerce build for an Australian greeting-card business. fizzyphantom.com

How we work

We work remotely with clients across Sydney, Melbourne, Brisbane, Perth, Adelaide and regional Australia. There is no city headquarters claimed on this site — the studio is Australian-owned and operated, ABN 85 173 073 187.

Engagements usually start with a short written brief: what you sell, who you serve, and whether you need a brochure site, bookings/payments, or full application logic. From there we recommend the leanest package that fits, with fixed or scoped pricing before build starts.

Email [email protected] or use the contact form. We reply within one business day with honest scope advice and transparent pricing. LinkedIn: linkedin.com/company/midlware.